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Starting a new agency? Thoughts you should consider before turning the key in the door.

Fuel Lines

But one topic manages to pop up over and over when industry executives decide to create a “break-away” agency. The question is often asked, “What advice would you give to someone starting a new agency today?” Again, marketers seem to agree that those smaller and mid-sized agencies have less access to deep data.

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The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

For agency’s, this is a great example on how to identify a niche and build a positioning of expertise. Agencies are historically bad at new business. As agencies grow, the more faceless they become. Agencies need to find ways to personallize their brand to help them stand out from their competition.

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